Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints

Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints

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800x600 This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local qCarry Forward Agents, q dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.The company is doing well as far as sales are concerned in India, and its branding and advertising is excellent with low aftersales service cost for consumers. However, there is ... However, Standard Motors and India Wheels are the strongest competitors of the IGNYS. Standard ... On the other hand, India Wheels has bargaining power strength since it has the largest market share in the industry. This firmanbsp;...


Title:Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints
Author: Chuck Munson
Publisher:FT Press - 2013-09-11
ISBN-13:

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