Wine Marketing

Wine Marketing

4.11 - 1251 ratings - Source

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.According to the NRA (2007): a—‹ Average unit sales in 2004 were US$795, 000 at full-service restaurants and US$671, 000 at ... A survey of over 1000 chefs indicated that among fine-dining operators, 65% expected wine to represent a larger ... For example, Caterer and Housekeeper (2006) commented, a#39;The challenge for European foodservice is how to ... In terms of the market, the NRA ( 2007) report states: Statement Strongly Agree Disagree Strongly Mean agree (%) (%) disagree.

Title:Wine Marketing
Author: Colin Michael Hall, Richard Mitchell
Publisher:Routledge - 2008

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