Winning the Marketing War

Winning the Marketing War

4.11 - 1251 ratings - Source

Interesting, provocative, and fun to read, qWinning the Marketing Warq is filled with ideas readers can apply to their businesses. Here, the best of military strategy is combined with the best of business strategy. Business leaders will enjoy and appreciate this thorough collection of lessons from the great captains of war.A Field Manual for Business Leaders Gerald A. Michaelson ... the lost share of the automobile market. ... drastically decrease the number of parts and the amount of labor, and to leapfrog competitors in the use of highly sophisticated robots.

Title:Winning the Marketing War
Author: Gerald A. Michaelson
Publisher:Pr Mark International - 1987

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